The information you provide is primarily used to enhance your experience at Lerner properties and to provide you with certain types of information that may be of interest to you. We may use it to update you on sales, specials, programs, events, promotions, services, products or other opportunities provided by us, our merchants, and/or our business partners, remind you about important occasions, and/or personalize your future shopping experience.
Privacy Protection: Lerner will not knowingly release, sell, rent or trade your personal information to any third party without your permission, except (i) to our current and future merchants and/or business partners, (ii) if we believe in good faith that the law requires it or in response to a request from a law enforcement agency or authority or any regulatory authority, (iii) to protect the safety of employees, users and/or the public at large; or (iv) to protect our own rights and properties. We may also transfer your personal information to a third party in the event of a corporate transaction or restructuring (i.e. a sale, merger or other transfer of assets) without your permission. Lerner considers personal information to include the following, without limitation: name, e-mail address, home or mailing address, phone number, birth date, anniversary date, gender, or other similar or personally identifiable information you may provide via the Website or otherwise ("Personal Information").
Collection and Use of Information:
Log Files: Lerner and/or Mallfinder/Placewise may use certain other non-personal information, such as your IP address, browser type, operating system, mobile carrier, Internet Service Provider, browsing patterns on our website, and receive the URLs of sites from which you arrive and leave the Website, which Lerner and/or Mallfinder/Placewise may use or disclose in any manner. IP addresses are not directly linked to Personal Information. This data may be used to analyze trends, administer the Website, track user's movement, and gather broad demographic information for aggregate use by Lerner and/or Mallfinder/Placewise and third parties. In addition, your Personal Information or non-personal information may also be used to display targeted advertisements on the Website based on such information.
Surveys & Contests: From time-to-time the Website requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose Personal Information. Among other things, Personal Information will be used to notify the winners and award prizes, and to monitor or improve the use and satisfaction of the Website.
Wish List: If you elect to use Mallfinder/Placewise's referral service for informing a friend about information on the Website, Mallfinder/Placewise may ask you for your friend's name and email address. Mallfinder/Placewise will automatically send the friend a one-time email inviting them to visit the site. Mallfinder/Placewise stores this information for the sole purpose of sending this one-time email. The friend may contact Mallfinder/Placewise at webmaster@Mallfinder/Placewise.com to request the removal of this information from their database.
Choice/Opt-Out: Occasionally users are given the opportunity to 'opt-out' of having their information used for purposes not directly related to the Website at the point where Lerner asks for the information.
Additional questions: Your questions are important to us. If you have any additional questions not answered above, please visit the "Contact Us" tab on the Website with your question.